Hello, I'mArulπŸ‘‹

I HELP BUSINESSES
GROW ONLINE

SEO, Meta Ads, Google Ads and Web Solutions to bring more traffic, leads and sales. I create data-driven digital strategies that convert.

Follow Me :
Arul β€” SEO Specialist & Digital Growth Partner
G
Google SEO
+140%
∞
Meta Ads
4.8x ROAS
Ads
Google Ads
High Intent Leads
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Web Solutions
High Conversion
2+Years Exp.
β‚Ή45L+
Attributed Revenue
110K+
Monthly Clicks
4M+
Monthly Impressions
40Γ—
Peak Campaign ROAS

BRANDS & PRODUCTS I'VE HELPED GROW

MEDINGEN HEALTHCARE
RC SOLARS
BOLDBORNE SOLAR DUBAI
SRI VETRIVEL GARMENTS
HUNTER EQUIPMENTS
PARTY HALL EVENT VENUE
HEALTHCARE E-COMMERCE
COMMERCIAL SOLAR EPC
MEDINGEN HEALTHCARE
RC SOLARS
BOLDBORNE SOLAR DUBAI
SRI VETRIVEL GARMENTS
HUNTER EQUIPMENTS
PARTY HALL EVENT VENUE
HEALTHCARE E-COMMERCE
COMMERCIAL SOLAR EPC
MEDINGEN HEALTHCARE
RC SOLARS
BOLDBORNE SOLAR DUBAI
SRI VETRIVEL GARMENTS
HUNTER EQUIPMENTS
PARTY HALL EVENT VENUE
HEALTHCARE E-COMMERCE
COMMERCIAL SOLAR EPC

WHO I AM

Arul β€” SEO Specialist & Growth Partner at work
ENGINEER β†’ DIGITAL MARKETERChennai, India
MY STORY

An Engineer Who Found His Way
Into Digital Marketing

I started my career as an engineer graduating from Government College of Technology, Coimbatore (GCT), where I learned to think in systems, solve complex problems, and engineer solutions from first principles.

During COVID, I spent time with my family, helping with our groundnut farming and cattle. That experience sparked a simple question:

β€œHow can we increase the value of what we produce?”

I started exploring how branding, technical architecture, and digital search could help high-value products reach real customers at scale.

Today, with over 2 years and 4 months of dedicated hands-on experience, I help businesses scale organic visibility, dominate search intent, and run high-ROAS Meta & Google ad campaigns.

Bachelor of Engineering Β· Government College of Technology, Coimbatore Β· Certified in SEO & Google Ads

β€œOne question changed my direction.”

β€œHow can I make this better?”

Case Studies

Organic growth that turns into signups, leads & sales.

From enterprise SaaS to local businesses β€” every project engineered toward one thing: measurable revenue. Tap any card for the full breakdown.

M

Medingen Healthcare

Featured

Healthcare E-Commerce Β· 2025 – Present

Scaling organic revenue from β‚Ή2L to β‚Ή15L/month through technical SEO, 12K+ URL re-architecture, and full-funnel Meta Ads.

β‚Ή2L β†’ β‚Ή15L
Monthly Rev
30K β†’ 110K
Monthly Clicks
300 β†’ 2,500
Monthly Orders
View case study
R

RC Solars

Featured

Commercial Solar EPC Β· 2024 – 2025

Building the entire SEO & digital acquisition function from zero to 20K monthly impressions and high-ticket commercial leads.

0 β†’ 20K
Impressions/mo
1,500
Clicks/mo
β‚Ή25–30L
Monthly Pipeline
View case study
P

Party Hall & Event Venue

Featured

Local Hospitality & Events Β· 2024 – Present

High-ROAS Meta Ads performance campaign generating β‚Ή40L in attributed venue revenue from β‚Ή1L ad spend.

40Γ—
ROAS
β‚Ή40L
Revenue Generated
332
Inbound Leads
View case study
B

Boldborne Solar β€” Dubai

International Solar EPC Β· 2024 – Present

Comprehensive SEO and website architecture for a Dubai-based commercial solar company expanding across the UAE.

Dubai / UAE
Market
Commercial EPC
Focus
International
SEO Strategy
View case study
S

Sri Vetrivel Garments

Apparel Manufacturing Β· 2024 – Present

Local SEO, Google Business Profile optimization, and targeted PPC recruitment campaigns for garment manufacturing.

Local SEO
Visibility
GBP #1
Rankings
PPC Hiring
Talent Acquisition
View case study
H

Hunter Equipments

Hydraulic Equipment Supplier Β· 2024

Initial keyword strategy, catalog architecture, and technical on-page SEO for industrial hydraulic machinery.

B2B Catalog
Scope
On-Page SEO
Execution
Industrial
Sector
View case study
Expertise

Technical SEO, automation, AI workflows and business-focused strategy under one roof.

SaaS SEO

Scaling B2B SaaS through commercial landing pages, topical authority, AI Search optimization and technical SEO.

Programmatic SEO

Automated systems that generate high-quality pages at scale β€” without sacrificing content quality.

Topical Authority

Content ecosystems that dominate entire search topics instead of isolated keywords.

Technical SEO

Architecture, schema, Core Web Vitals, internal linking, indexing, image optimization and crawl budget.

AI Search (GEO)

Optimizing for ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews.

Link Building

Authority-focused outreach, digital PR, guest posting and automation-driven SaaS backlink acquisition.

SEO Automation

Internal SEO tools, reporting dashboards, content automation, SERP monitoring and workflow automation.

SEO Analytics

Turning Search Console, GA4 and DataForSEO data into dashboards, insights and decisions that compound.

Meta & Google Ads

High-ROI performance marketing across Google Search, Shopping, and Meta Ads designed for profitable acquisition.

SKILLS & CAPABILITIES

An Engineer's Toolkit
Applied to Growth.

A comprehensive view of the technical, creative, and data-driven capabilities I deploy to scale digital businesses.

01

SEO & WEBSITE ARCHITECTURE

Technical audits, 12K+ URL taxonomy design, schema markup, and commercial keyword mapping.

Technical SEOOn-page SEOProgrammatic SEOE-commerce SEOWebsite ArchitectureKeyword StrategySchema ImplementationLocal SEO & GBPLanding-Page OptimizationBlog Architecture
02

PERFORMANCE MARKETING (META & PPC)

Full-funnel Meta and Google Ads delivering up to 40Γ— ROAS, lead generation, and messaging campaigns.

Meta Ads ManagerPPC CampaignsLead GenerationROAS OptimizationCPL OptimizationWhatsApp / Messaging AdsSales & RetargetingAudience Segmentation
03

GEO & AI SEARCH OPTIMIZATION

Generative Engine Optimization tracking brand citations and entity visibility across LLMs.

AI Citation TrackingChatGPT Share of VoicePerplexity VisibilityGoogle AI OverviewsLLM-Readable ArchitectureJSON-LD & Entity MarkupAI-Referral Reporting
04

AUTOMATION, ANALYTICS & TOOLS

Claude workflows, API integrations, automated crons, and end-to-end attribution tracking.

Claude AI WorkflowsGitHub Actions CronsDataForSEO APIGoogle Search Console APIGoogle Analytics 4 (GA4)Google Tag ManagerSEMrush & AhrefsWordPress & HTML/CSS
Proof of Work

Real projects. Real Search Console access.

These aren't case studies on paper. I own and manage the live Google Search Console properties for the businesses I've worked with β€” tracking impressions, clicks and rankings directly from the source.

Direct GSC & GA4 access across client properties
Verified Owner properties
Every result traceable to real search data
ORGANIC SEARCH DATA

Google Search Console Growth Curve

1.4M β†’ 4M Impressions | 30K β†’ 110K Clicks

Documented 12-month exponential organic trajectory for Medingen Healthcare after complete URL re-architecture.

View Proof Breakdown
E-COMMERCE ATTRIBUTION

GA4 Revenue & Purchase Event Tracking

β‚Ή2L β†’ β‚Ή15L/mo Scaled Revenue

Google Analytics 4 e-commerce conversion tracking showing monthly order growth from 300 to 2,500 units.

View Proof Breakdown
KEYWORD VISIBILITY

Commercial Intent #1 SERP Rankings

#1 Rank on Competitive Solar & Medical Queries

First-page and position #1 search rankings achieved for high-ticket commercial solar and e-commerce buyer keywords.

View Proof Breakdown
PAID PERFORMANCE

Meta Ads Manager 40Γ— ROAS Campaign

β‚Ή1L Ad Spend β†’ β‚Ή40L Venue Revenue

Targeted local event lead campaign delivering 332 qualified event inquiries with 40Γ— attributed return on ad spend.

View Proof Breakdown
TECHNICAL EXCELLENCE

Core Web Vitals & Technical Health Audit

98/100 Mobile Performance Score

Full-scope Screaming Frog & PageSpeed audit eliminating DOM hydration lag, render-blocking JS, and duplicate canonicals.

View Proof Breakdown
AI SEARCH OPTIMIZATION

GEO & AI Search Engine Citations

57 AI Mentions | 1.5K Cited Pages

Generative Engine Optimization footprint across ChatGPT, Google AI Overviews, Google AI Mode, and Gemini.

View Proof Breakdown
STACK & PLATFORMS

Tools I Work With

Industry-standard platforms, analytics suites, and AI engines integrated seamlessly into my daily workflow.

Semrush
Ahrefs
Screaming Frog
Google Search Console
GA4 (Google Analytics)
Google Tag Manager
Google Ads
Google Merchant Center
Google Trends
Meta Ads Manager
ChatGPT
Gemini
Claude AI
Perplexity AI
WordPress
Elementor
Canva
Semrush
Ahrefs
Screaming Frog
Google Search Console
GA4 (Google Analytics)
Google Tag Manager
Google Ads
Google Merchant Center
Google Trends
Meta Ads Manager
ChatGPT
Gemini
Claude AI
Perplexity AI
WordPress
Elementor
Canva
FAQ

Frequently asked questions

What people usually ask before working with an SEO & growth specialist.

A SaaS SEO expert grows a software product's organic traffic and signups through commercial landing pages, topical authority, technical SEO and AI Search optimization. You can see exactly how I do this in my case studies.
Get In Touch

I love talking SEO, AI Search and automation with fellow marketers and founders.

Whether you're looking to scale organic search, dominate AI citations, or run high-ROAS paid funnels β€” let's connect.

Still learning Β· Still building Β· Still growing